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LeadDifferent

Weekly insights for leaders in B2B tech who want to sharpen their communication skills without slowing down.

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Aug 30, 2026

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5 min read

Lead Different - Issue 56

Reputation 2026: A business strategy, not just PR; how sales teams can rebuild trust when the brand takes a hit; and Meta’s $16.7 billion reputational jujitsu. Plus, three useful AI prompts to spot trust gaps before they become bigger problems.

Edith Crnkovich

Aug 23, 2026

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2 min read

Lead Different - Issue 55

Special Edition - Storytelling in B2B tech: Use conflict and tension strategically, embrace the hero’s struggles, flesh out the bigger story and turn technology benefits into something worth remembering

Edith Crnkovich

Aug 16, 2026

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4 min read

Lead Different - Issue 54

There’s more than one way to listen well. Customer intimacy before solutioning. How to fix the gaps that could cost you the deal. Plus Atlassian: fortune, fame and fallout.

Edith Crnkovich

Aug 9, 2026

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6 min read

Lead Different - Issue 53

Four questions that can change a conversation. A simple formula for more persuasive sales communication. Why less glamorous tech companies are starting to win from the AI boom. And why self-inquiry may be one of the most powerful communication skills you can develop.

Edith Crnkovich

Balancing The Appeal of AI Efficiency with Authentic Leadership

Edith Crnkovich