LeadDifferent
Weekly insights for leaders in B2B tech who want to sharpen their communication skills without slowing down.
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Written by
Connect
Oct 11, 2026
•
5 min read
Why storytelling is sometimes a very bad thing. How your best sales story could be your biggest liability. The cure for stories that poison business relationships. Plus Firmus: a confident story ends up in "a spiral of doom".
Oct 4, 2026
Are your 'rules of engagement' putting you at risk and limiting your influence? This week, reassess yours, with a prompt to build more constructive business relationships and protect your commercial interests.
Sep 27, 2026
6 min read
Empathy is overrated; it's more important to be clear. Buyers of tech don't trust the information AI tells them but they also don't trust what sellers tell them. Use this prompt to challenge vague, muddy or convoluted language.
Sep 20, 2026
How putting limits on our words, time and choices can make us better thinkers and better communicators
May 30, 2026
A research report on the banality of tech messaging and why it's hurting your business
Sep 13, 2025
8 min read
Feedback Ignored Becomes Toxic. When Acted On, It Can Drive Change
Aug 2, 2025
7 min read
You Can Mandate Office Time, But How Do You Motivate It?
Jul 5, 2025
How to Use Strategic Communication to Drive the Next Six Months
Jun 22, 2025
Balancing The Appeal of AI Efficiency with Authentic Leadership
