LeadDifferent
Weekly insights for leaders in B2B tech who want to sharpen their communication skills without slowing down.
Or scroll down to read the latest issue first.
Written by
Connect
Nov 8, 2026
•
6 min read
The hidden cost of getting culture wrong. Is a toxic sales culture destroying your competitive advantage? Plus, voters send Big Tech a warning, and a prompt to expose your culture’s blind spots.
Nov 1, 2026
Accurate numbers, misleading stories? How financial framing shapes confidence, why complex pricing needs clarity, and whether Anthropic’s IPO story convinces. Plus a guide to testing your financial narrative.
Oct 25, 2026
4 min read
Buying a company can wreck its brand and yours; winning a flagship client can bleed profit. Why we need to pay attention to Salesforce’s Braze bet. Plus, in Something Extra: a downloadable worksheet to keep acquisition communication clear as things change.
Oct 18, 2026
5 min read
When inspiration breeds cynicism and selling the dream proves costly. Plus Oliver Curtis’s interview misfire, and a prompt to make your story worthy of belief.
Sep 20, 2026
How putting limits on our words, time and choices can make us better thinkers and better communicators
Aug 1, 2026
How you sound carries as much weight as what you say.
Bigger, more consistent wins start with the customer and not your solution
3 min read
Peter leads the Centre for the Edge at Deloitte Australia and has a positive view of Artificial Intelligence and its profound impact on the world generally.
Jul 11, 2026
“We live in a fascinating time that is both exciting and scary.”
Jul 4, 2026
9 min read
Lead with a message on how the company will think, decide and adapt
May 30, 2026
A research report on the banality of tech messaging and why it's hurting your business
Sep 13, 2025
8 min read
Feedback Ignored Becomes Toxic. When Acted On, It Can Drive Change
Aug 2, 2025
7 min read
You Can Mandate Office Time, But How Do You Motivate It?
Jul 5, 2025
How to Use Strategic Communication to Drive the Next Six Months
Jun 22, 2025
Balancing The Appeal of AI Efficiency with Authentic Leadership
