LeadDifferent
Weekly insights for leaders in B2B tech who want to sharpen their communication skills without slowing down.
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Written by
Connect
Oct 25, 2026
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4 min read
Buying a company can wreck its brand and yours; winning a flagship client can bleed profit. Why we need to pay attention to Salesforce’s Braze bet. Plus, in Something Extra: a downloadable worksheet to keep acquisition communication clear as things change.
Oct 18, 2026
5 min read
When inspiration breeds cynicism and selling the dream proves costly. Plus Oliver Curtis’s interview misfire, and a prompt to make your story worthy of belief.
Oct 11, 2026
Why storytelling is sometimes a very bad thing. How your best sales story could be your biggest liability. The cure for stories that poison business relationships. Plus Firmus: a confident story ends up in "a spiral of doom".
Oct 4, 2026
Are your 'rules of engagement' putting you at risk and limiting your influence? This week, reassess yours, with a prompt to build more constructive business relationships and protect your commercial interests.
May 30, 2026
A research report on the banality of tech messaging and why it's hurting your business
Sep 13, 2025
8 min read
Feedback Ignored Becomes Toxic. When Acted On, It Can Drive Change
Aug 2, 2025
7 min read
You Can Mandate Office Time, But How Do You Motivate It?
Jul 5, 2025
6 min read
How to Use Strategic Communication to Drive the Next Six Months
Jun 22, 2025
Balancing The Appeal of AI Efficiency with Authentic Leadership
