LeadDifferent
Weekly insights for leaders in B2B tech who want to sharpen their communication skills without slowing down.
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Written by
Connect
Nov 1, 2026
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6 min read
Accurate numbers, misleading stories? How financial framing shapes confidence, why complex pricing needs clarity, and whether Anthropic’s IPO story convinces. Plus a guide to testing your financial narrative.
Oct 25, 2026
4 min read
Buying a company can wreck its brand and yours; winning a flagship client can bleed profit. Why we need to pay attention to Salesforce’s Braze bet. Plus, in Something Extra: a downloadable worksheet to keep acquisition communication clear as things change.
Oct 18, 2026
5 min read
When inspiration breeds cynicism and selling the dream proves costly. Plus Oliver Curtis’s interview misfire, and a prompt to make your story worthy of belief.
Oct 11, 2026
Why storytelling is sometimes a very bad thing. How your best sales story could be your biggest liability. The cure for stories that poison business relationships. Plus Firmus: a confident story ends up in "a spiral of doom".
May 30, 2026
A research report on the banality of tech messaging and why it's hurting your business
Sep 13, 2025
8 min read
Feedback Ignored Becomes Toxic. When Acted On, It Can Drive Change
Aug 2, 2025
7 min read
You Can Mandate Office Time, But How Do You Motivate It?
Jul 5, 2025
How to Use Strategic Communication to Drive the Next Six Months
Jun 22, 2025
Balancing The Appeal of AI Efficiency with Authentic Leadership
