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Lead Different - Issue 55

Aug 23, 2026

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2 min read

Lead Different - Issue 55

Special Edition - Storytelling in B2B tech: Use conflict and tension strategically, embrace the hero’s struggles, flesh out the bigger story and turn technology benefits into something worth remembering

Edith Crnkovich
Edith Crnkovich
Lead Different - Issue 54

Aug 16, 2026

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4 min read

Lead Different - Issue 54

There’s more than one way to listen well. Customer intimacy before solutioning. How to fix the gaps that could cost you the deal. Plus Atlassian: fortune, fame and fallout.

Edith Crnkovich
Edith Crnkovich
Lead Different - Issue 53

Aug 9, 2026

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6 min read

Lead Different - Issue 53

Four questions that can change a conversation. A simple formula for more persuasive sales communication. Why less glamorous tech companies are starting to win from the AI boom. And why self-inquiry may be one of the most powerful communication skills you can develop.

Edith Crnkovich
Edith Crnkovich
Lead Different - Issue 52

Aug 2, 2026

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4 min read

Lead Different - Issue 52

Earnings season is here, but are leaders giving employees the context they need? Plus, a new 'Five Good Questions' interview with a tech leader; Microsoft and Meta’s AI spending test, six ways to make B2B sales more customer-focused, and why 'convergence' matters now.

Edith Crnkovich
Edith Crnkovich
Your Tone of Voice Shapes How Others Judge You

Aug 1, 2026

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4 min read

Your Tone of Voice Shapes How Others Judge You

How you sound carries as much weight as what you say.

Edith Crnkovich
Edith Crnkovich
20 Ways to Make Your B2B Tech Sales Messages All About The Customer

Aug 1, 2026

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6 min read

20 Ways to Make Your B2B Tech Sales Messages All About The Customer

Bigger, more consistent wins start with the customer and not your solution

Edith Crnkovich
Edith Crnkovich
Interview with Peter Williams

Aug 1, 2026

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3 min read

Interview with Peter Williams

Peter leads the Centre for the Edge at Deloitte Australia and has a positive view of Artificial Intelligence and its profound impact on the world generally.

Edith Crnkovich
Edith Crnkovich
Lead Different - Issue 51

Jul 26, 2026

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6 min read

Lead Different - Issue 51

The CEO Edition: Want your CEO to listen and take you seriously? Start with this four-part approach. Learn how to persuade a CEO buyer and pressure-test your business case before you enter the room. Plus, what recent announcements from Google and monday.com reveal about how CEOs communicate under pressure.

Edith Crnkovich
Edith Crnkovich
Lead Different - Issue 50

Jul 19, 2026

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5 min read

Lead Different - Issue 50

When leaders don’t hear the truth, companies pay. Why 'trusted partner' convinces no one. Plus, IBM admits it failed to adapt, Meta faces questions over AI-led layoffs, and the questions that reveal what’s really happening.

Edith Crnkovich
Edith Crnkovich
Lead Different - Issue 49

Jul 12, 2026

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5 min read

Lead Different - Issue 49

Don't let employee disengagement derail 2026. Outcome selling: another empty sales phrase? Five Good Questions interview with Jeff Bogensberger. A tech leader admits poor leadership cost his company 3 to 4 years. Plus more.

Edith Crnkovich
Edith Crnkovich
Interview with Jeff Bogensberger

Jul 11, 2026

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3 min read

Interview with Jeff Bogensberger

“We live in a fascinating time that is both exciting and scary.”

Edith Crnkovich
Edith Crnkovich
Lead Different - Issue 48

Jul 5, 2026

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5 min read

Lead Different - Issue 48

A communication framework to build psychological safety and support stronger innovation. Before the second half of 2026 gets moving, is it time to rethink your vision, mission and positioning? Plus, lessons from Meta's recent failures, and more.

Edith Crnkovich
Edith Crnkovich
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Insights for B2B tech leaders who want to sharpen their communication skills without slowing down


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