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Lead Different - Issue 61

Oct 11, 2026

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5 min read

Lead Different - Issue 61

Why storytelling is sometimes a very bad thing. How your best sales story could be your biggest liability. The cure for stories that poison business relationships. Plus Firmus: a confident story ends up in "a spiral of doom".

Edith Crnkovich
Edith Crnkovich
Lead Different - Issue 60

Oct 4, 2026

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5 min read

Lead Different - Issue 60

Are your 'rules of engagement' putting you at risk and limiting your influence? This week, reassess yours, with a prompt to build more constructive business relationships and protect your commercial interests.

Edith Crnkovich
Edith Crnkovich
Lead Different - Issue 59

Sep 27, 2026

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6 min read

Lead Different - Issue 59

Empathy is overrated; it's more important to be clear. Buyers of tech don't trust the information AI tells them but they also don't trust what sellers tell them. Use this prompt to challenge vague, muddy or convoluted language.

Edith Crnkovich
Edith Crnkovich
Special Edition: Why Less Freedom Can Produce Better Thinking

Sep 20, 2026

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5 min read

Special Edition: Why Less Freedom Can Produce Better Thinking

How putting limits on our words, time and choices can make us better thinkers and better communicators

Edith Crnkovich
Edith Crnkovich
Lead Different - Issue 58

Sep 13, 2026

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5 min read

Lead Different - Issue 58

How leaders can shape conversations deliberately. Why the biggest threat to a sale may be conflict inside the buyer. Who tells the truth when AI goes rogue, and why that matters. Plus, the questions that can bring a divided room together.

Edith Crnkovich
Edith Crnkovich
Lead Different - Issue 57

Sep 6, 2026

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6 min read

Lead Different - Issue 57

This week: the case for and against AI in business communication, why expertise is becoming the real sales superstar, and whether Apple’s engineer-CEO is exactly what it needs.

Edith Crnkovich
Edith Crnkovich
Lead Different - Issue 56

Aug 30, 2026

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5 min read

Lead Different - Issue 56

Reputation 2026: A business strategy, not just PR; how sales teams can rebuild trust when the brand takes a hit; and Meta’s $16.7 billion reputational jujitsu. Plus, three useful AI prompts to spot trust gaps before they become bigger problems.

Edith Crnkovich
Edith Crnkovich
Lead Different - Issue 55

Aug 23, 2026

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2 min read

Lead Different - Issue 55

Special Edition - Storytelling in B2B tech: Use conflict and tension strategically, embrace the hero’s struggles, flesh out the bigger story and turn technology benefits into something worth remembering

Edith Crnkovich
Edith Crnkovich
Lead Different - Issue 54

Aug 16, 2026

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4 min read

Lead Different - Issue 54

There’s more than one way to listen well. Customer intimacy before solutioning. How to fix the gaps that could cost you the deal. Plus Atlassian: fortune, fame and fallout.

Edith Crnkovich
Edith Crnkovich
Lead Different - Issue 53

Aug 9, 2026

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6 min read

Lead Different - Issue 53

Four questions that can change a conversation. A simple formula for more persuasive sales communication. Why less glamorous tech companies are starting to win from the AI boom. And why self-inquiry may be one of the most powerful communication skills you can develop.

Edith Crnkovich
Edith Crnkovich
Lead Different - Issue 52

Aug 2, 2026

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4 min read

Lead Different - Issue 52

Earnings season is here, but are leaders giving employees the context they need? Plus, a new 'Five Good Questions' interview with a tech leader; Microsoft and Meta’s AI spending test, six ways to make B2B sales more customer-focused, and why 'convergence' matters now.

Edith Crnkovich
Edith Crnkovich
Your Tone of Voice Shapes How Others Judge You

Aug 1, 2026

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4 min read

Your Tone of Voice Shapes How Others Judge You

How you sound carries as much weight as what you say.

Edith Crnkovich
Edith Crnkovich
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LeadDifferent

Insights for B2B tech leaders who want to sharpen their communication skills without slowing down


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